if! 2018 – Italian Festival

CREDITS

LSD: Photo & Post
Art Director: Francesco Guerrera
Copywriter: Nicola Lampugnani

We are very happy and proud to introduce to you all our last work for IF! @italiansfestival .
A very important Festival about Creativity and Advertising.
All these people are very famous Italian Artists and Creatives that I had the pleasure to meet and shoot in my studio @acquasumarte . All the quotes were intended to tell their point of view on Human Intelligence, which is the topic of this year‘s Festival.
For this project, Francesco Guerrera @fra_goes_digital was not only the Calligrapher but also the Art Director of the campaign, along with his creative partner and Copywriter Nicola Lampugnani.

Thanks to @lsd.eu for the photo shoot and to all these amazing people I had the chance to meet.

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